According to the latest (2019) edition of the Charity Digital Skills Report, less than half of charities have a digital strategy in place. Of those that do, over half are yet to embark on digital transformation. The report further shows that less than a quarter have a clear strategy for how digital can help achieve their charity’s goals.
In our modern world where digital is the accepted normal, charities’ lack of digital expertise means they are missing out on many opportunities including fundraising, delivery strategies, and their influence on policymakers and the media. They are also burdened with higher costs and are missing out on valuable insights almost certainly hidden in their vast collections of data.